Publicity & Promotion

An overview of the modern market economy as a system for dealing with the problem of scarcity. Operation and decision-making of economic units; supply, demand and resource allocation; analysis of various market and industry structures; shortages, controls, social costs and benefits; international trade; comparative systems.

Recall of the set theory, numerical functions of one variable, logarithms function, exponential and powers, local studies of the functions, integral calculus, functions of several variables. II: Functions of several variables, differential equations of the first and second order, linear algebra: vector spaces, linear applications, matrices, determinants, and multi-linear algebra: linear equations, polynomials, and reductions of the square matrices.

Time series, spaces of probabilities, combinatorial analyses: arrangement, permutation, And combination, laws of probabilities: binomial, Poisson, normal, exponential, sampling, regression, estimate, correlation, introduction to the chi-square theory and tested hypotheses.

Accounting policies, operations of the enterprise, inventory works, company accounting

A survey of marketing planning and implementation, with special emphasis on products/service development and management as well as distribution, pricing and promotion practices.

An overview of the modern market economy as a system for dealing with the problem of scarcity. The analysis of relationships among such variables as national income, employment, inflation and the quantity of money. The roles of government expenditure, taxation and monetary policy; international finance; economic development.

This Principles of Management course presents general introductory management learning experience. It covers the management theories and analysis of basic management functions: planning, organizing, staffing, directing, and controlling for establishing and accomplishing business objectives. The course is a foundation course for all business students. It provides a basis for understanding the management role in all business operations and thus relates to all business emphasis;

Introduction. Plan of financing, external financing in the long run. Ordinary actions and preference share. Bond, leasing. Capitalization of the enterprise. Evaluation and yield. Cost of the capital. Policy of dividends.

Describes the nature and purpose of cost accounting in relation to industrial situations; highlights common practices of job order cost accounting, processes, standard and direct costing, preparation of cost statements, analysis of cost information, and project planning and control.

Strategic management of the enterprise: The enterprise, the environment, what does the enterprise want, the objectives system, strategic models, case study, state intervention, multinational enterprises.

The course presents an integrated approach to the legal environment of business with an introduction to our legal system. The course covers the following areas: principles of the law of contracts, rights and responsibilities, commercial paper and sales, utilization of financial transactions, employment and agency relationships, and the understanding of the regulations governing different types of business organizations.

Analytical accounting: General principles, matters, the labor, industrial expenses, purchase cost, production cost and real cost prices, charge of the fixed charges, standard cost price, analyze in costs proportional, integrated accounts department. Associations accounting: Inventory and assessment, constitution of the commercial companies, distribution of the benefit, dissolution of the company.

This course will focus on the theories, systems and practices of total quality management (TQM). Great focus on “ISO” applications and standards.

This course prepares students to manage information systems development projects during their career. Students will learn the concepts and techniques of identification, formulation, and planning of projects; project cycle; project appraisal and evaluation; project design, PERT and CPM; project analysis methods, including, fund-flow analysis, ratio analysis, break-even analysis, profitability analysis, cost-benefit analysis, etc...

Operations Research (OR) refers to the science of decision making. This course provides a survey of fundamental methods of Operations Research and their applications at an introductory level. The emphasis is on applications rather than the details of methodology. By the end of the course, students will be exposed to a wide variety of applications and problems that can be addressed using Operations Research techniques.

Marketing Cases: Sales force: Introduction, Determination of the responsibilities, Constitution of the sale team, Exploitation of the sales force, Conclusion. Merchandising: Introduction, Definition and fields of action, technique of the merchandising. Study of a series of case of Marketing.

The objective of this course is to give an overview of the actual psychological process that followed by the consumers before doing the final buyers process and how things are communicated and perceived by consumers.

Sales promotion and publicity: Publicity: - mechanisms of the advertising communication, strategy of the contents of publicity, the creation of the advertisements, various media, the media planning, studies intended to guide, measure and control publicity, the advertising budget, the agencies advertising. Sales promotion: - definition, role and importance of promotions, objectives of promotions, the promotions intended for the sales forces, the promotions intended for the tradesmen. Marketing case studies.

بحوث التسويق: تهدف هذه المادة إلى دراسة تقنيات وإجراءات الحصول وجمع وتحليل المعلومات اللازمة لتحديد مشاكل التسويق بهدف إعداد الحل المناسب، وتتضمن أيضاً أصول إعداد الاستمارة، اختيار العينة وتحليل المعلومات.

A broad study concerning the public relations as a promotional activity of the organization. Analysis of some techniques used to create such environment.

Sales promotion and publicity: Publicity: - mechanisms of the advertising communication, strategy of the contents of publicity, the creation of the advertisements, various media, the media planning, studies intended to guide, measure and control publicity, the advertising budget, the agencies advertising. Sales promotion: - definition, role and importance of promotions, objectives of promotions, the promotions intended for the sales forces, the promotions intended for the tradesmen. Marketing case studies.

الدعاية العالمية وتطويرها في العالم والتركيز على أن تتضمن هذه المادة مفهوم الدعاية العالمية وأساليبها في السوق وخاصة أساليب اعتمادها على الدعاية العالمية ودراسة الشركات العالمية.

This course is for those individuals who wish to learn the principles and processes of Internet Advertising. The course provides an overview of web PR, online advertising strategies and Internet direct marketing. Students will be trained how to source, cost, and measure online advertising media.