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Jinan University

ع
Marketing

General Education Electives

ADM 542 - Islamic Financial Institutions & Markets (3 Credits)
This module allows the student to develop deeper analytical and theoretical insights of the two main components that constitute the Islamic financial system and a full comprehension of the various financial systems and institutions that operates in the Muslim countries. Topics include: Functions of Financial Institutions and Markets, An Overview of the Global Financial System, The History and development of Islamic Financial Institutions, The Islamic Financial System of Selected Muslim Countries, The Islamic Financial Institutions (Covering History & Organization, Function and Product & Services), The Similarities and Differences of Islamic Financial Institutions in Selected Muslim Countries, Islamic Financial Markets (Covering Function & Organization, Mechanism, Regulators & Regulations and Development), The Monetary Authority / Central Bank.
ADM 550 - Advanced Managerial Statistics (3 Credits)
Building on basic statistical techniques, this course further explores managerial and business statistics. It covers multivariate regression and model building, forecasting, decision making, analysis of variance, non-parametric statistics and research design and methods. Critical thinking and problem solving skills are emphasized as students learn to evaluate various statistical models and methods. A contemporary business statistics product as well as Microsoft Excel is used to describe and analyze data. A semester project provides students with the opportunity to apply statistical concepts to business decision making. The managerial implications of each topic are provided along the way, and students have opportunities to develop on what they have learned through assignments and projects.

Major Requirements

MKT505 - Advanced Consumer Behavior (3 Credits)
Behavioral concepts and theories relating to consumer behavior and consumer decision making process. Study of consumer behavior influenced by individuals' socio-cultural factors such as family, social groups and group processes, social class, culture and subculture and consumers' individual factors such as motivation and needs, perception, learning, personality and lifestyle attitudes. Overview of organizational buying.
MKT510 - Promotional Strategies (3 Credits)
This course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of all marketing communications. Students design and execute actual advertising, sales promotion, and publicity plans for a real business.
MKT515 - International Marketing (3 Credits)
Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment. Analyze the role of economic development international trade and, environmental factors in global marketing. Identify, evaluate and select attractive global markets. Apply marketing concepts and models in analyzing and formulating global marketing plans. Critically assess strategic approaches used in global marketing. Develop and evaluate cohesive marketing strategies for organizations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organization.
MKT521 - Marketing Strategy in the Global Environment (3 Credits)
Corporate strategy and marketing strategy, strategic perspectives on buyer behavior, strategic use of marketing mix variables such as communication, pricing, distribution, product, external and internal decision environments, market position and analysis, corporate and marketing strategic direction, managing marketing strategy -- planning and control.
MKT590 - Thesis in Marketing (12 Credits)
A Master's Thesis is a research project resulting in a substantive paper that involves original collection or treatment of data and/or results. The final product of a Master's Thesis is a paper of publishable quality. The Master's Thesis, like the doctoral dissertation, involves original research and exemplifies an original contribution to scholarship. Elements of the thesis can: • Include a pilot study upon which the dissertation will build • Include a comprehensive review and analysis of relevant literature • Include a research study design • Include the collection and analysis of data, and discussion of results • Represent a synthesis and application of the literature on a topic • Apply the critical evaluation of empirical studies on the topic The completed thesis should be formatted in accordance with the requirements of the Office of Graduate Studies.

Core Requirements

ADM 507 - Project Management II (2 Credits)
Project management for small to medium enterprises introduces the essential concepts, tools and techniques relevant to project management. The course content covers the broad perspectives of managerial skills and knowledge required to initiate, implement, and evaluate successful projects. These perspectives include strategic planning, financial control, human resource management, and project evaluation. Throughout the course, the application of relevant information technology and the pursuit of quality outcomes underpin and reinforce these perspectives.
ADM 509 - Advanced Quantitative Methods (2 Credits)
Provides the foundation for two basic business disciplines: optimization and simulation. Various modeling concepts that have wide applications in functional areas such as finance, marketing, and operations will be studied in depth. The topics studied include; linear programming, models of “go/no go“ decisions, and location decisions, “what if“ analysis, decision analysis, multiple criteria decision-making models, queuing models and statistical foundations to simulate business systems input/output analysis.
ADM 516 - Marketing Management II (2 Credits)
In this subject students will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the design and implementation of the marketing plan, including decisions relating to the marketing mix.
ADM 521 - Management of Organizations (2 Credits)
The overall aim of this course is to introduce pre-experience students to the range of activities associated with the management of individuals, groups and the organization. In order to achieve this aim the content will cover several key areas of management. For example, the current challenges facing managers in a turbulent environment, the role of the individual, the importance of teamwork, managing conflict and effective decision making. Finally the role of corporate culture and ethics. Students undertaking this course should expect to experience a variety of activities in order to challenge the content as prescribed above. These activities will include interactive case studies and application of the theory to 'real' world examples through group presentations.
ADM 526 - Research Methodology (2 Credits)
Research methodology and analysis plays a fundamental role in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing performance. Students will gain a working knowledge of qualitative research techniques. The course is also designed to introduce students to hypothesis formulation and testing. In addition, students will explore issues associated with survey design and gain skills in basic statistical techniques used in analyzing survey and experimental data.
ADM 531 - Financial Management II (2 Credits)
This course will provide a comprehensive overview of the fundamental principles and theoretical framework that form the foundation of corporate financial management decisions in the industry. In this course, you will develop skills in framing and solving quantitative business problems, using both a calculator and Excel. This course will also include lessons on risk and return, time value of money, capital expenditure analysis, capital structure, project valuation, feasibility study, valuation of real estate, franchising, and management contract.

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